Group Work - Video

Our Brand. 'Conflict Records'

Slogan. 'Liberating Music'

this recording company is starting out,  we're supporting artists that are starting out too, to get their music out there (liberating their music). Our video's showing the birds representing the liberation of the artists' music, and the birds are fighting and the wings coming together shows how conflict records supports various genres of music.

Group Members

Oliver Lodge (Myself)

Tan Hui Yi (Ashlee)

Tammy Kuo
Lars Hopman

Brand Research - Adidas

May 16th - Studio - Group Work

Our Brand. 'Conflict Records'

Slogan. 'Liberating Music'

After getting the name 'Conflict Records' we decided the company was going to be a small recording company that gives customers the freedom to record anything the like, a company that appreciates conflicting and controvertial music. We wanted a simple logo; 'CR' for 'Conflict Records', the black and grey design represents the contrast and conflict between freedom and not. Representing birds wings, the dove (grey) and the raven (black), we feel we've managed to create a simple but very simbolic logo and expressess the companies stance.

Group Members

Oliver Lodge (Myself)

Tan Hui Yi (Ashlee)

Tammy Kuo
Lars Hopman

Oliver Lodge DSDN101 P2 The Clip

I am very pleased with my final clip, the amount of time I spent on each individual drawing I think has payed off. The transitions are smooth and it clearly portrays my intentions of showing an idea communicated/given to the world.

 As a universal icon representing an 'Idea' the lightbulb early in the video is put into the box and creatively mass produced and shared with the people in a cheerful and happy way. Originally the music overlay seemed slightly darker and didn't seem to fit so well, so in the end I scrapped that and started creatung a new track. The Final outcome I think fits perfectly with the video in portraying 'Mass Production' as a positive way of communicating ideas.

Oliver Lodge DSDN101 P2 Storyboard

My storyboard I think is a a good portrayal of my stop motion as I have used the same drawing techniques and I think it is aestheticaly pleasing and Complements the ideas I'm trying to portray. You can obviously see the main points and i think you can get a pretty acurate grasp on how the video will flow. No information is display as i've gone for a more aesthetic arty storyboard.

Oliver Lodge DSDN101 P2 Mindmaps/Brainstorming

 These are my original brainstorms looking into the differnt areas of industrial design and then into mass production and the way it reproduces. I was attracted to mass production as the idea of reproducing a product or idea and being able to share it with the world was one of the main reasons I got into design in the first place.

The slogan I came up with was, "Mass production; communicating ideas to the world." 

When I looked at mass production and some of the relating images, I found that most of them were of the products, they had order and all completely idetical. Many images were of conveyor belts and movement around the workshops. Both ideas I thought would be constructive to portray in a stop motion.\

Story Board - New Idea

With this idea i wanted to create something which i would be able to have some fun with, create a cartooney type story... yet still show my theme.