My letter to Adidas express my view of the company as an active global leader in sportswear that need to reconsider ethics and use of sweatshops and their high end pricing.
The design layout is fairly obviously written in the shape of the Adidas logo. The letter reads from top to bottom, section by section. The letter is written in a way that personifies Adidas and shows my love of the brand and insight into the changes that I beleive should be made.
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