The Poster - Precedents and Concepts

'Precedent Image'

This I feel is a strong image. I liked the use of simple colours and imagery and the words inside the image coming together to create a aesthetically pleasing image. I feel this could be used well in creating a poster that can portray Adidas and its opposing company as I want them to be displayed.

'First Concept'                                             'Rendered Concept'

These are just my first few basic ideas that relate it context to my precedent image.

I have not yet considered the opposing company and need to incorporate this into future images. 

'Concept with opposing stance'

'Adidas vs Active Intent'

'Leader in Sports Wear vs Who?'

This is just my first sort of comparison of my two companies; Big global Adidas against not so well known Active Intent. I think I will take this image and develop it, adjusting the colour and aesthetic till I see fit.