For my word i have chosen the word 'active'.
I think the word 'active' represents Adidas in multiple ways and i have chosen it for that very reason. The company itself is active in the sense that it is continually innovating its product range and company aesthetics, it is continually competing with other world leading companies such as Nike and Puma. Adidas sponsors teams, clubs and events all over the world therefore having an active role in their future. One event in particular that Adidas has an active role in is up and coming 2011 Rugby World Cup also sponsoring our home team 'the All Blacks.' As a sportswear brand, being 'active' is what sports is all about. Adidas is known for its wear that promotes physical activity and being 'active' in every sense of the word. As a grid I have chosen to use typical everyday 'active' equipment; a tennis racket and dumbbells. while using shoe laces as my thread as Adidas itself was originally purely a shoe company.
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